Paul McDonnell was engaged by DG Global in Melbourne to re-launch Yowie across Australia. The “Yowie is back” campaign utilised print, social media (Instagram, Facebook, Twitter) and YouTube to promote Yowie’s return. A hugely successful social media competition lead to…
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Paul McDonnell was engaged by DG Global in Melbourne to re-launch Yowie across Australia.
The “Yowie is back” campaign utilised print, social media (Instagram, Facebook, Twitter) and YouTube to promote Yowie’s return. A hugely successful social media competition lead to Yowie selling out at stores across the nation.
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