When the tech-savvy experts from Ultra HD Alliance Association contacted BLARE they posed two problems: First, how best to demonstrate the superiority of 4K Ultra HD Blu-ray disc technology in a standard definition environment; the second challenge was how to authentically explain the wide range of benefits of this advanced technology in an engaging manner that would be understood and appreciated by consumers and techies alike.
The first and more technical issue was resolved in part by our own deep understanding of video and audio technology. BLARE routinely produces videos in 4K HD so we are experts in overcoming its challenges and taking advantage of its opportunities. By masterfully manipulating the “before and after” video and audio content provided. We were able to “cheat” the look and sound to clearly demonstrate the differences in the original versus advanced disc technologies.