IAB Road to the NewFronts: Kristen Colonna, OMD

Buffeted by the pandemic and civil upheaval over racial injustice, marketers are “going back to drawing boards” as the “tried and true” marketing strategies are not necessarily useful now, says Kristen Colonna, Chief Strategy Officer of OMD USA, in this…

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Buffeted by the pandemic and civil upheaval over racial injustice, marketers are “going back to drawing boards” as the “tried and truemarketing strategies are not necessarily useful now, says Kristen Colonna, Chief Strategy Officer of OMD USA, in this interview.

She calls for great flexibility from media owners and a greater focus on optimization and business outcomes.

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