Case Study ANTIdiaRy, Samsung Mobile USA

We created an interactive cryptic release for Rihanna’s eighth studio album, unlocking 8 rooms exclusively for Samsung users. Production supported every unlocking which was top secret and tightly guarded by a label so protective about leaks we would frequently have…

0
(0)

We created an interactive cryptic release for Rihanna’s eighth studio album, unlocking 8 rooms exclusively for Samsung users. Production supported every unlocking which was top secret and tightly guarded by a label so protective about leaks we would frequently have less than 48-72 hours to produce and release content clues like 500 physical brass skeleton keys each with a unique code to be placed in different locations across NYC. Or casting and recording 20 young women (7-12 years old) for hundreds of unique voice-overs, mixed with music and sent via text message to Rihanna superfans in 72 hours. We were on standby for 3 months with no schedule and expected to deliver each time. It was worth it. Winner Cannes 2016: a Bronze Cyber Lion (Influencer/Talent); a Bronze Lion (Commercial Public Services: Promo and Activation)

0 / 5. 0

Leave a Reply

Your email address will not be published. Required fields are marked *