Breakthrough Creative: The Six Archetypes of Award Winning Ads

Marc Lefton is the Founder / Creative Director of Marketing General Contractors. After two decades of working on the creative side at the upper echelon of New York based global ad agencies, Marc relocated to Gainesville to be closer to…

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Marc Lefton is the Founder / Creative Director of Marketing General Contractors. After two decades of working on the creative side at the upper echelon of New York based global ad agencies, Marc relocated to Gainesville to be closer to family, where he started Marketing General Contractors. In the past, he has taught ad concept classes at the School of Visual Arts.

Marketing General Contractors is here to wake up your marketing. We work with emerging brands who need to escape the bad habit of “random acts of marketing” and organize their processes with brand and marketing plans, with a new go-to-market strategy.

Advertising is the price you pay for not being interesting.

But what if the creative spark, agencies get paid millions to produce, was at our fingertips?

What if all you needed to learn was six simple archetypes anyone could master?

You don’t need to be Don Draper. And you certainly don’t need to fill your days with Old Fashioneds and Cigars.

Anyone can learn to write compelling concepts for advertising.

Led by Marketing General Contractors founder Marc Lefton, this is not your average webinar. Brace yourself as you see some of the world’s best print and television commercials of the past twenty years and he breaks them into the six different archetypes. At the end of this free webinar, you’ll have a companion PDF guide of archetypes to refer to as you come up with your own breakthrough campaigns.

You will learn:

• The history of the six archetypes are and why they work

• What the six archetypes are demonstrated by some pretty awesome print and tv commercials

• The “secret ingredients” of each archetype and the recipe you need to create your own for your company

• How to use a PDF workbook provided to sketch our your own concepts from the recipes

In an age of data, when all aspects of a campaign are optimized, the only lever we still have left is creativity. Over the years, creativity has been deprioritized over data. More ad agency work has gone in house. And in-house marketers often shun the risk of flashy creative ideas.

If you’re looking to add some spark to your in-house marketing department without the expense and risk of hiring agencies or freelance creative teams who don’t “get” your brand, this free webinar will break open your heads and deliver a whole new toolkit to your arsenal.

The SF College IPDC Zoom Webinar Series offers local inventors, entrepreneurs and innovators the opportunity to connect with IPDC Partners, organizations and private sector companies who provide mentoring and learning opportunities for start-ups and their founders. These FREE events are led by subject area experts and cover topics relevant to product commercialization and growing your new business. The on-line events will be recorded and available for future viewing.

Thank you to our Sponsor: Marketing General Contractors and to our technical Partner Alpha Creative Studio.

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